The surge of social media and the pace of technological developments in recent years means that most organisations now have a social media strategy in place, aimed at using these channels to obtain new customers, boost their brand and grow their business. With consumers spending more time than ever on social media networks, a whole new world of opportunity has opened for businesses to interact with customers on a personal level, helping them to increase brand recognition and web traffic, improve customer service and feedback, find a targeted demographic and even keep an eye on the competition. Most businesses are now sold on the benefits of social media. But social media also poses threats to your business, and any strategy should also consider how to identify and counter any negative activity. What’s more, a thorough internet review and analysis can help to you avoid many of the pitfalls as you grow your organisation.