Marketing consultant. Producer and cohost of The Heart of Marketing podcast. I blog about putting heart and humanity into marketing. Let’s connect on LinkedIn and Twitter too!
Ideas that don’t fly often start with a solution in search of a problem.
But ideas that break through and disrupt markets start with identifying a problem that’s begging for a...
The heart of great content marketing: ‘Giving content gifts’
What kind of content will the people you hope to influence truly value?
Not something they snack on like a bag of chips and are soon hungry for something else. But nourishing content that sticks to...
It’s easy to assume other people see the world the same way we do.
We see the world through the lens of our own values, beliefs, rules, and biases that have been shaped by our life experiences....
How far can TV programs go with sponsored content?
Ad-wary TV viewers could get relief from an unlikely source – the advertisers they dislike.
Recent moves by networks and advertisers signal what may become the next evolution in TV...
You can know a lot about your customers and still not really understand them.
Today it’s relatively easy to collect data on customer behavior and customer sentiment. But these data don’t tell...
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