Head of Marketing Strategy at OpenView Ventures. Ex-Salesforce and ExactTarget. Author of three books - Twitter Marketing for Dummies, Branding Yourself and Social CRM for Dummies.
After taking over our personal lives, mobile products have now made their way into the workplace and mark the future of B2B SaaS. Find out what’s driving that momentum and what challenges lie...
Stolen content could end up being the best thing that ever happened to you.
Do you know how many blog posts exist out there? How many whitepapers? How many articles? Or even how many novels, books...
Field Marketing: Your Secret Weapon to Fuel Enterprise Sales (Upcoming Webinar)
More and more companies are turning to field marketing to provide sales with more targeted, personalized support. Learn how you can, too.
Enterprise companies have never been more inundated with cold...
Understanding customer behavior has to be the most important element to your redesign.
Let’s get one thing straight right away – you are the worst person possible to be in charge of redesigning...
B2B Oscars: Nominees for the Best Marketing Videos of 2014
It’s award season, and to celebrate we’re hosting our 3rd annual B2B Oscars, where you choose the best marketing, recruiting, and product videos of the year.
The Oscars are on Sunday, but with...
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