André Gauci is the CEO & Co-founder of Fusioo (customizable project management software for digital agencies). I am usually speaking about sales, marketing and anything that has to do with project management.
The Complete List: Why Startups and Small Businesses Fail (2017 Update)
Hiring your first sales rep is usually a hit or a miss.
According to startup veteran Jason Lemkin, hiring two sales reps, instead of one, can help you de-risk the whole process.
In Jason's words,
If...
2 tactics your competitors are using for B2B lead generation
Ask salespeople or marketers for B2B lead generation ideas and they'll give you a never ending list of vague tactics.
Sounds familiar, doesn't it?
My problem with such generic advice is that it...
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