Have you ever heard about The $517,000 customer? It comes from Carl Sewell’s book Customers for Life. In it, he teaches a simple credo, “Find out what customers want…and give it to...
Social media platforms are changing at the speed of light. If you’re a marketer or a small business owner or even a salesperson, it’s hard to determine which way to go with your strategy....
It’s crazy out there in SocialMediaLand right now. The upheaval in the social platforms the last several months is making it very difficult to know which end is up. It isn’t just deciding...
Photo by Max Böhme on UnsplashI've been taking a break from writing. I got a little overwhelmed with the absolute nonsense that's been driving social media platforms lately. I also had a challenging...
Study: OEM Investments in Digital Infrastructure Essential to Success of Automotive Digital Retailing
The car business is undergoing seismic shifts to its business model, most notably in manufacturing, sales/delivery of vehicles and the evolution of consumer buying preferences. The latest EY...
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