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Marketing & Communications Expert in a social networking and content marketing driven world.
 
  Marketing is changing rapidly. Do you also have the feeling that marketing has changed more in the past 2 years than the past 50 years? Marketing is changing faster,......
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  We are now at the dawn of the Fourth Digital Transformation. The disruption brought by digital is impacting existing business models like never before. And it is not......
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Predicting digital trends is something many bloggers turn to as we move from an eventful 2016 into the new year. When this type of content hits my inbox, I’m......
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  Online competition is intense. Soon, great content is only going to make it to page 3 of Google. Bigger competitors have more content and better content. And bigger......
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In most organizations, digital marketing grew up in a silo, separate from the rest of the marketing department. That’s because initially digital touch-points like......
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  "Our website is not mobile yet." Or "We do not have a mobile app yet, but we're working on it.” Many think that a mobile marketing strategy is about having an app......
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  Marketing in the eyes of CMO’s is becoming increasingly complex. Embracing this complexity is not easy, as it requires changes in your organization, skill-set and......
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As one frustrated CMO exclaimed at the Forrester CIO-CMO Summit in 2013, “I feel more like a CIO than a CMO! I have marketing automation, CRM, listening platforms.......
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Are you in denial? Marketing leaders in B2B and B2C are confronted with high customer expectations and a trend towards advanced technology that customers use during the......
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  Integrating big data in your marketing strategy is important in todays business strategies. The question is if big data is mature enough today to be usable,......
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Digital is everywhere. As a result, the pressure on leadership is increasing to redesign the marketing organization structure towards more customer centricity,......
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Repeatedly the death of salespeople has been announced in the last 50 years. Each time, sales people survived. Why? Because they evolved. The digital evolution has......
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Marketing is changing rapidly. Some say it has changed more in the last 5 years than it did in the last 500 years. Responsibilities of CMO’s are also increasing due to......
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Google, Apple, Facebook, Twitter, Amazon and Alibaba. Together they are the GAFTAA mafia. They battle for the internet, the consumer, and access to these consumer......
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A culture of content goes far beyond enabling and empowering content creators outside of marketing. A culture of content is an organizational environment and attitude......
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