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Jayme Soulati is a message mapping master and public relations marketer. She is a professional, award-winning blogger and Triberr influencer. She delivers a blend of digital, content and social media marketing with core PR. She is president, Soulati Media, Inc. with roots in Chicago's agencies. She is author of two business books, one self-published and another an e-book. Download her free book, Message Mapping: How To Do It & Why You Need It at her website. Listen to Jayme's podcast, The Heart of Marketing, on iTunes or hit the website at http://getheartmarketing.com.
 
Do you think making the perfect pitch is attainable? After all, we’re talking about making the pitch, the ask, the sell, the cold call, and whatever else you’d like......
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When you say thank you, everything changes. People hear you more gratefully; your heart sings with appreciation; you recognize others for their gift; and, you are more......
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In today’s episode, I get right to the point — after John Gregory Olson enjoys pointing out that I went down the rabbit hole, again. To my chagrin, he calls me on......
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Ever have to build a 10 minute presentation? It’s more challenging than it sound. I know because I was invited to speak at a new social media conference in Dayton,......
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Wonder why ‘influencer’ comes up as misspelled on this blog and elsewhere? By now the vernacular should have captured the fact that influencers, influence, and......
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What is value? Good question! I had to listen to this episode again to see if I could attempt to explain this esoteric, philosophical word that means so much. In the......
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Authenticity sounds so much like grandiosity; it’s a big, sometimes, meaningless word until you begin to dissect it to find its core definition AND what it means to......
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A survey and a poll from either the leading university (who the hell has ever heard of Quinnipiac University , why is it the bell weather of presidential elections and......
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Tinu Abayomi-Paul is a marketer fighting cancer, and she’s not afraid to say so. She shares her story of courage and tenacity with our community on this episode of......
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Some people walk around with a bit more higher purpose than others. In business that’s so, too, and the brands that ascribe to a higher purpose are those that also......
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We’ve been talking a lot about influencers and influencer marketing of late. You can find some of our other episodes below about this big orientation to influence......
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Influencer relations is all the rage right now. I’m sure you’ve seen the phrase popping up on blog titles, book titles and news releases, right? Every marketer wants......
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Visual marketing is a new trend, and you’re gonna like this episode; trust me. You’ll listen and nod and say “wow, yes, that’s right,” all in sync with our......
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The circle of influence is up a rung on the marketing ladder, and influencer relations are all the buzz. Look, even WordPress doesn’t recognize ‘influencer’ so why......
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Your PPC ad via Google that costs you a fortune? Yep, that one; it's failing. I have a customer experience to prove it, too, and I bet you can cookie cutter my......
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