I have worked with Fortune 500 marketers on social media marketing, social sales, LinkedIn sales, and the foundation of digital marketing. I've moderated panels and managed industry events. I've also been a keynote speaker at Google, Intel, PayPal, Yahoo!, Cisco, Adobe, Electronic Arts, HP, SAP, Wells Fargo, TEDx, Applied Materials, Symantec, NetApp, and Stanford on brand, social, digital, and content marketing.
Specialties:
* Deliver worldwide demand generation and lead nurturing programs
* Drive sales enablement and partnering with marketing
* Master at marketing operations, automation, infrastructure and measuring ROI
Steve In The News
Forbes Mag. 2X ROI: Double-Dip Your Content Marketing Efforts http://bit.ly/2zsM6QX
My Street Cred
???? Forbes magazine Top 50 Social Media Power Influencers in the world twice
???? LinkedIn's Top 25 Social Media Marketing Experts You Need to Know
???? AdWeek's Top 50 People Re-Tweeted By SMB Marketing Leaders
???? B2B Marketing Insider's Top 50 Content Marketing Thought Leaders
???? Vocus's Top 50 Social Media Influencers on Twitter
???? The American Genius’s Top 50 Industry Influencers
???? Channel Instincts'? 10 Marketing Thought Leaders You Need to Follow
???? Onalytica's The Top 100 Content Marketing Thought Leaders
???? Wisewords' Top 20 Social Media Marketing Experts to Follow
???? Noted by Forbes magazine as being the #1 influencer on Twitter for having the highest percentage (95%) of active follower for public relations
???? Over 106,000 followers on Twitter as @Steveology
Working with B2B technology companies with complex sales cycles I often their idea of content is very “Me! Me! Me!”-centric. And it’s common for them to struggle with seeing salesy...
Turning Your Content Program Into Demand Generation Marketing
In Creating An Effective Content Marketing Framework findability expert Erin Robbins Acheson, the President & COO at DemandSphere and I discussed the keys to building a solid content...
What Are The 1st Metrics You Need To Start Demand Generation?
Starting to bring all your marketing efforts into alignment with sales is to fully understand where leads are currently coming from. Then you need to answer these lead generation metrics questions...
The Biggest Challenge Marketers Should Be Preparing for in 2017
Over the last 5 years, if you have been listening, there has been a slow but persistent rumble of a huge beast about to pounce on all marketers and eat them for lunch…MarTech. If you fail to...
Most my clients are B2B technology companies that have complex sales cycles. What a lot of people don’t get about content marketing is that content is great if it’s relevant; yet a lot of people...
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