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A Forbes Top 50 Social Media Influencer and communications strategist who blogs to help tech companies increase targeted lead generation and customer retention by using content marketing, Digital PR, and Social Media.
 
Over the last 5 years, if you have been listening, there has been a slow but persistent rumble of a huge beast about to pounce on all marketers and eat them for......
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Most my clients are B2B technology companies that have complex sales cycles. What a lot of people don’t get about content marketing is that content is great if it’s......
1 comments
Clement Lim
Clement Lim 9 months ago
Hi Steve

Good points about the B2B buying cycle. B2B buyers will take time to thoroughly research their options. Providing blog posts, ebooks, case studies and white papers are all ways to inform and engage them at various stages of the buyer's journey.

Content marketing for B2B has to be more thorough and detailed than B2C.

It's a lot harder than selling ice cream!

Clement
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Join me as we talk with content marketing super start Robert Rose about his second book – Experiences: The Seventh Era of Marketing. Robert and his co-author Carla......
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Creating a customer journey map can be daunting. As a content marketer you must have one these days. Where do you start? What are some of the challenges you might face?......
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Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing strategist Andy Smith, and noted brand researcher and author......
1 comments
sarah kara
sarah kara 8 months ago
Awesome post...Very informative! Thanks for sharing.
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The majority of my clients are mid-sized companies and don’t always have the same marketing war chest of the bigger guys. It’s not unusual to have to work on a tight......
2 comments
Steve Farnsworth
Steve Farnsworth 2 years ago
Thank you, Leslie!
Leslie Denning
Leslie Denning 2 years ago
I want to thank you for this, Steve. It was nice of you to include a download link, too. I plan to include it in next week's newsletter.
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In Part 1 I shared what I saw coming in 2015 for digital marketers. For this post I look  at few key trends that I think are worth knowing about. How that plays out:......
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These are the trends that stand out from working with midsized clients, and that influences what I advise to them. In part 2, I will look at what other digital marketers......
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In Creating A Powerful Content Marketing Framework Part 1 I talked with Erin Robbins O’Brien, the COO of GinzaMetrics, about some of the key components for that......
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Social media has been the answer that marketers have been looking for to elevate their efforts. Since the advent of the internet, they consider it as a quick marketing......
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Sue Anne Dunlevie
Sue Anne Dunlevie 2 years ago
Interesting, Steve! Sharing it now.
Sue
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A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you......
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The dashboard. It’s something we’re used to seeing, whether as a casual blogger or a marketer at a midsized organization. For the latter, to have an advantage over......
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I work with B2B technology companies that have more complex sales. What a lot of people don’t get about content marketing is that content is great if it’s relevant;......
1 comments
phil smith
phil smith 2 years ago
Great post - A subject that is often glossed over. If content is not targeted and delivered by whatever medium delivers the highest probability it will be read then it is a waste of time and effort. In B2B, in most cases, this is not easy.
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We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that......
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A Key Performance Indicator (KPI) is an important aspect of business for tracking marketing program health, and implementing KPIs in order to optimize your company’s......
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