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Social Marketing Strategist. I help you drive your business using the power social media.
 
This quote from Mahatma Gandhi resonated with Gary Blair when he first came across it many years ago.   This is not surprising if you know Gary who is President of......
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On Oct 25th I took the big plunge and had my first Invisalign aligners installed. Invisalign braces, unlike the more common metal ones, are nearly transparent. They......
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If left unattended, that pile of ignored email comes back to bite you where it hurts – on your bottom line. One unanswered email could represent one lost client or......
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Has the term “customer service” become another empty corporate cliché? Is it rendered meaningless by overuse and hype? Is “your business is important to us”......
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Are people not hearing you through the cacophony of online marketing? We see it all the time. Everyone is shouting, but no one gets heard. A political press conferences......
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“Empathy” is one of those “touchy, feely” words that makes us uncomfortable. If you’re trapped in the 80’s “ greed is good ” mindset, you’d probably......
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We love quotes. We use them to express our feelings in greeting cards, to impress our friends with how smart we are and to hang in the air to denote......
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If you’re in marketing, you’ve likely heard of content shock. This is a term coined by Mark Schaefer from a  post he wrote a couple years ago that ignited a lot......
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ATSI est une association de l’industrie des fournisseurs en service de télécommunications et centres d’appels incluant les services de réponse......
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Stop. Stay. Go. The choice is ours. ‘They’ say write what you know. The following post is about the choice I made to leave my company, Communications NewRayCom......
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Let’s break it down. Interpersonal interactions of people that can result in loose connections as well as strong relationships. The plural form of medium which is......
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Social media marketing is maturing. However, some of us are stuck in the “free social media marketing” mindset of 2009 – 2012. Social media is free and if......
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I begin this week’s marketing digest is Mark Schaefer‘s post on how small businesses can execute social media marketing without breaking the bank. Facebook can......
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One of the most poignant scenes in Author Miller’s masterpiece, Death of a Salesman is when Willy Loman’s wife takes her son to task for disrespecting his......
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Power is intoxicating.  Our ego gets drunk on validation and admiration. This is as true for the businessman as it is for politicians. We like to talk about ourselves,......
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