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Life is not about waiting for the storm to pass... it's about learning to dance in the rain. :-)
 
Look at big corporate brands, and you'll find plenty of businesses paying millions to cultivate influence by creating the next viral moment. Good luck. The impulse is......
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Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with......
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Michael Smolensky
Michael Smolensky 3 days ago
Great ideas! I tweeted it, too.
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I've been reflecting for a while on an article from MediaPost, which outlines some of the ways social media and online culture have changed the way we interact face to......
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Then… – Listen to them, and make sure you take actions that let them know you are listening. Every human being needs to feel that their contributions are......
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The excuses for shunning B2B social listening are familiar by now, and they are understandable even if they're ultimately misguided: B2B brands don't generate the same......
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My Guest is an industry leader in Social Marketing strategy and brand evangelism. Forbes Magazine ranked him among the top 15 social media influencers, he was listed......
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When you tell your story in a way that people will care, you create a relationship, a connection, a value that goes beyond immediate $'s and cents. It is what creates......
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You may have noticed that it's not terribly difficult to build up a huge list of connections on your favorite social platform, if volume is your goal. Volume doesn't......
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Ted Rubin
Ted Rubin 2 weeks ago
Hey Kathi... is it coming through now?
Kathi Kruse
Kathi Kruse 3 weeks ago
Hey Ted, you need to update your feed. Your profile image is not coming through :-)
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We spend a lot of time talking about the positive momentum you can build with social, simply by being present, engaging your audience in a meaningful way, and keeping......
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No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social......
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If you’re aiming for omni-channel excellence, or simply looking to thrive on your channels of choice, don’t forget about the human side. In fact, it should be your......
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Kathi Kruse
Kathi Kruse 1 month ago
Hi Ted, heads up...you need to update your profile photo. It somehow got deleted. You're showing up in the stream as a gray and white ghost.
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Retail Relevancy has never been more… relevant. In part one of my conversation with my friend and business partner John Andrews, we touched on Alexa, Amazon, and the......
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I have been very lucky in friendship. I may not have the wealth or success that some can claim, but I know what it is to have people in my life who know me well, like......
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I have heard a lot of complaining about 2016, what a difficult year it has been for so many, and I totally get that, and concur on many levels. So I thought it......
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What I see being huge heading into 2017 is live streaming, and the ability to share all video, AND "all content," in so many more ways, via more apps, with story-telling......
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