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Life is not about waiting for the storm to pass... it's about learning to dance in the rain. :-)
 
Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a......
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There is so much talk about Mobile, how important it is, and the differences in how it works. I believe the word “Mobile” needs to disappear as a silo in 2017 and......
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Don’t underestimate the value of getting to know your employees and vendors as people. For developing great working relationships plan time for getting together......
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This past year, I have been blessed with so much from friends, family, clients and colleagues. One of my highlights has been a series of 10 videos I’ve done with......
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You have been hearing about it for so long and finally the time has come… off to Austin for the “event” of events, SXSW. What will it be like, where do I go,......
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Just be nice. When you're working to build relationships, you can never go wrong by showing some basic respect, decency and empathy. It's pretty easy to be nice when the......
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In today’s episode of The Art of Passive Income, Mark and Scott talk to Ted Rubin. Ted is a Leading Social Marketing Strategist, Acting CMO of Brand Innovators and......
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Do Shopper Marketing and Brand Marketing Still Need to Be Separate Functions? By John Andrews, Co-Founder Prevailing Path Current marketing structures were built for a......
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Look at big corporate brands, and you'll find plenty of businesses paying millions to cultivate influence by creating the next viral moment. Good luck. The impulse is......
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Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with......
1 comments
Michael Smolensky
Michael Smolensky 1 month ago
Great ideas! I tweeted it, too.
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I've been reflecting for a while on an article from MediaPost, which outlines some of the ways social media and online culture have changed the way we interact face to......
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Then… – Listen to them, and make sure you take actions that let them know you are listening. Every human being needs to feel that their contributions are......
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The excuses for shunning B2B social listening are familiar by now, and they are understandable even if they're ultimately misguided: B2B brands don't generate the same......
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My Guest is an industry leader in Social Marketing strategy and brand evangelism. Forbes Magazine ranked him among the top 15 social media influencers, he was listed......
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When you tell your story in a way that people will care, you create a relationship, a connection, a value that goes beyond immediate $'s and cents. It is what creates......
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