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Branding specialist. Fast Company expert blogger, 1st Place for Branding by 2013 Shorty Awards., Nifty50 Honoree, Slideshare rock star with over 550,000 views, award-winning brand strategist, package design guru, author of Defying Gravity & Rising Above the Noise and native New Yorker; loves fine espresso, intoxicating chocolate and stimulating conversations.
 
Brands we love vs. brands we hate. It's an endless battle. “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the......
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Disrupt. It’s a word that means "to interrupt the normal operation of." Well, what if that "normal” no longer met its initial objective? What if it merely went......
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New York Times bestseller and NY Jets fan Gary Vaynerchuk says what's on his mind. As a four-time New York Times bestselling author, Gary Vee (as he is known) is a......
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Sometimes, a rebrand comes along that’s a true honor to take part in. In this case, the opportunity arose when we were chosen to rebrand the United......
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Leveraging your assets are part of everything from sports in school to dating to financial planning to selling and negotiating. And it was no different for......
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I was sitting down, having an espresso, and thinking about what challenges businesses face today. I looked at all the business trends towards "simplifying and......
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New York City deli sandwiches are legendary. But for one native New Yorker, he remembers from his youth, they were… amazing. So after years of success in his......
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Brands have problems. They wrestle with being authentic and real while trying to emulate those brands that have already blazed a trail. Or they try to gain traction......
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A powerful tool for CEOs and brands that need to respond quickly and not lose themselves in the process. “To market at the speed of culture, you need to be clear on......
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It's refreshing to speak with an entrepreneur who has the intelligence to step back and ask the hard questions. She has a company that has certain parts which are......
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Growth. It's the watchword for Venture Capitalists, investors, Sharks on Shark Tank and any CEO worth his 401K. In June 2010, Stu Sjouwerman sold Sunbelt Software and......
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Recently I wrote a post about PEACE. GREATNESS. AND HOW TO DREAM BIG. It was my attempt at scratching an itch. An itch I firmly believe we each share to a greater or......
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Recently I wrote a post about PEACE. GREATNESS. AND HOW TO DREAM BIG. It was my attempt at scratching an itch. An itch I firmly believe we each share to a greater or......
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I remember when she walked into my office and within minutes of that very first first meeting asked, "Have you ever designed a brand for women?" Three years......
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Ted Rubin. Ever notice he's like a gift to the human race? Ted Rubin and I Talk about Branding and Gifts Ever notice how excited people usually get when they receive a......
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