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I'm the Founder and Author of My Social Game Plan, where I've spent the last six years writing about digital marketing in an effort to help brands and marketers stay on top of the rapidly-evolving marketing landscape.
 
In this episode of the Social Media Weekly News, I cover: How Facebook native videos are crushing YouTube videos Facebook's new Snapchat-clone Messenger Day A recent......
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This week in the Social Media Weekly News, we're covering hot topics surrounding: Instagram ads in Stories A compelling video marketing report that was recently released......
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Post submitted by Aprel Downey. Maintaining an active presence on social media is, in most cases, vital to the success of your business. Proof? People ages 35-49 (dubbed......
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Post submitted by Mandy Edwards. "Social media is not just a spoke on the wheel of marketing. It's becoming the way entire bicycles are built." - Ryan Lilly I came......
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I'm starting up a weekly series that covers hot topics and happenings in the social media industry entitled: Social Media Weekly News In Under Two Minutes. The kicker.........
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I participate in a lot of social media Facebook groups and generally get involved in social media discussions happening on Twitter or Instagram. Lately, a lot of people......
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Infographic submitted by Ted Chong. With more active users than any others social platform that exists, along with arguably the most powerful and targeted advertising......
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Guest post submitted by Benji Lamb. WeChat is quickly becoming a phenomenon for Western social media marketers. With 700 million active monthly users -- twice the......
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As of 2006, Nike was spending $475 million annually on endorsement deals with athletes. LeBron James made $33 million in 2013 from endorsement deals with companies like......
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  Over the past year or two, there's been no shortage of marketers and brands complaining about "the ineffectiveness of Facebook". We've witnessed well-known digital......
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Post submitted by Benji Lamb. The Chinese digital marketing ecosystem is a unique one, much different from what we’re used to seeing in the US and Europe. The first......
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How many times have you come across complaints about Facebook or, lately, Instagram changing their algorithm? A lot of marketers get in an upheaval over the slightest......
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Over the years many digital marketing tools have come and gone; however, one of the oldest digital marketing channels, email marketing, continues to be one of the......
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Modern media and culture have conditioned the average consumer to respond to certain first impression stimuli: attractive book covers, unforgettable radio jingles, and......
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With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus......
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