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I am president of The Friedman Group, LLC. We work with professionals and business owners to develop and implement Inbound and Social Media marketing strategies in a way that enhances your brand and works to generate leads and revenue.
 
Instagram has over 600 million active users that are scrolling their newsfeed, liking comments and responding to posts on a regular basis. Since more consumers are......
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7 Great SEO Tips To Make Your Writing Snap and Crackle! | The Friedman Group, LLC Great SEO tips can help your digital marketing be inexpensive yet effective. But in......
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Digital marketing is essential during tax season. We are in the midst of tax season. It’s a busy time of year for many financial services providers, accountants and......
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As you know, we are all-in on the benefits of using inbound marketing tactics to generate revenue for your business. Over the last several years, advances in the......
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Video is unquestionably an important ingredient to your digital marketing strategy.  In fact, 2016 was declared “The Year of Video Marketing” as businesses and......
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Twitter tips come from a variety of sources. We are often asked to share best practices with our clients and others. Twitter can be one of your most reliable tools in......
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Periscope is one of the leading live video services and it has many applications. Not everyone sees how useful this type of application is for business purposes. Live......
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Hyper-Relevant Social Media Marketing Content is a phrase you need to be familiar with. Think about it this way. It often amazes us how many terms did not exist ten......
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You know how to track social media marketing return on investment (ROI) based on likes, engagement rates, and retweets, but what about revenue? These metrics must be......
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The internet is more driven by images than ever before and this trend is only getting more pronounced. Image-based platforms such as Instagram and Pinterest are......
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The Consumer Technology Association has been organizing the Consumer Electronics Show (CES), the massive annual trade show for 50 years, since 1967. The show was first......
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If you’ve played the “follow game” on social media, you probably have a lot of followers but few social shares. People may easily follow you back, but they won’t......
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Staying up-to-date on social media trends is important, so you can develop new tactics for promoting your business and increasing sales. Even if you don’t take action......
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There has been a lot of talk about traditional marketing versus content or “inbound” marketing lately. While most businesses are making an effort to use both......
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With digital marketing likely top of mind in your business, have you figured out what you could improve in the coming year? If you think you have all bases covered, you......
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