I am the founder and CEO of Gentle Rain Marketing Inc. Since 1992 our company has shown over 11,000 business owners and providers of high-value services how to attract consistent streams of brand new clients with no cold calling or hard selling.
Since man started selling goods & services, success has hinged on The Big Idea. Unfortunately, few services companies embrace the concept of The Big Idea, and as a consequence tend to sound...
Here’s a campaign that we’ve run a few times over the years for a variety of services providers. It begins with the following headline.
Wanted: One New Client To Partner With.
We’ve use this...
OK-here’s a thought. (And if you actually do this, you’ll attract a lot of prospects.)
I don’t care what your area of expertise is-whatever it is, you’ve got a wealth of knowledge about it....
Whether you’re sending an email for the first time to a prospect, of if they’ve been on your list for years, if it isn’t opened, the marketing effort quickly collapses. Your open rates largely...
Unfortunately, implementing a marketing funnel can quickly bog down under the weight of complexity. While there’s nothing wrong with a complex funnel, a better strategy is to get a basic (but...
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