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As Writing For SEO matures, I’ve been reviewing some of my more popular, yet older, posts.
It may be that Google still likes them and continues rating them well in the SERPs, but I can see the...
Write using themes, not key phrases. How to construct content for people and search engines
If you’ve read my Writer’s Guide to Semantic Search, you would have seen me recommend we think of themes for pages rather than building them on a number of key phrases. I’ve been asked to say...
'Just create relevant quality content and you'll be OK'. There are many reasons why I disagree
Google is looking to highlight all the great content on the web and SEO is dead. Ergo, just create some content that your audience will like and you’ll be OK.
It’s a point of view I don’t...
If you’re not a techy, you may not have heard of Google Webmaster Tools (GWT). If you’re a writer and have, you may well have dismissed them as being outside your remit.
To some extent, you’d...
I can’t believe I haven’t mentioned this here on the blog, but I’m popping up more regularly on the Web. I hope you’ll want to join me.
This one’s on Google Plus, where once a week on a...
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