Sometimes You Only Get One Chance at a First Impression
Have you ever thought about how important your front line employees are? We all know that everyone pays attention to the C-Suite, but do we pay attention to those people that are actually...
Do Brands Really Understand What Employee Advocacy Is?
If you’ve been following me on social media you know that I’m a big fan of employee advocacy and have been for quite some time. It seems like employee advocacy has been gaining momentum recently,...
I recently read this article, “Lack of Employee Engagement Dulls a Company’s Competitive Edge”, by Brain Solis and it made ask this question, what exactly is workplace social engagement? I...
Customer Service: The Reason Why Big Brands Should Be On Social Media
For some reason whenever I talk to people from brands about social media it’s all about how to get the right messaging across to the right audience, or how to prove that social media leads to...
An Example Of How Poor Execution Can Ruin A Great Idea
It seems to me that most often the people with the big ideas get the most credit. Come up with a great marketing or advertising campaign and everyone will remember it and you’ll get a pat on the...
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