Every salesperson wants to work the hottest leads but they’re hard to come by and unfortunately, salespeople often weed out leads that might be appropriate because they’re looking for perfection....
Predictive Scoring Test: How to Prepare Your Data for Modeling
No matter the model, the insight you gain is only good as the data you put in. That means the quality of predictions from a scoring model depends heavily on the quality of data you provide to build...
Sometimes I get a little gloomy when I arrive at a gated piece of content. (Do I have to register for an infographic, seriously!?) General opinion’s starting to make out that we marketers live in a...
Top Challenges that Can be Solved with Predictive Lead Scoring
You may have heard some of the buzz around predictive marketing and wondered how it works, what problems it solves and what it could impact your marketing efforts.
Many companies have begun their...
For the third year, I am happy to announce our collection of data-driven predictions for marketing and sales professionals. Here’s a look at 2014 and 2013 editions.
This year we reached out to a...
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