Start Your Conference Improvement Process With Enrollment
As conference organizers, we frequently ignore the evidence all around us of what's working and what's not.That evidence is everywhere. It's just that we don't know what to do with it once we have...
Who wants to attend a common, ordinary, ho-hum, everyday, I'm-just-like-all-the-others traditional conference?Even worse, who wants to pay to attend one? And who wants to plan or sell one?Your...
Meeting Professionals Anxiously Want To Start Their Improvement Planning Process Yesterday
Conference and meeting professionals like action when planning their events.They are accustomed to juggling multiple demands. They have long to-do lists that require their attention and often exceed...
What's your favorite room in your home?I have two: my front porch with its porch swing and my master suite that looks out into my backyard. I cross the thresholds of those spaces daily without much...
Content marketing has grown by leaps and bounds during the past five years.Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many...
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