Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to...
A digital media framework for smart marketing communications
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today's marketing and communications campaigns. This...
6 Content Marketing Skills You Need to Succeed in 2021
Here's some year end social media tips.
Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing, huge job losses,...
Many companies fail to include a media relations strategy as part of their content marketing. This means they are walking away from opportunities to gain exposure to massive audiences, getting the...
I'm lucky to host the Being Human Is Good For Business Podcast. We discuss leaders, leadership communications and leadership strategies. In this latest episode we discuss heart-centred...
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