President Captive Touch Inc., Social Media Education, Management and Strategy, Marketing via Social Media instructor at UCSD Extension, Lecturer Social Media for Climate Change Science and Policy at Scripps Institution of Oceanography, Biology Instructor at San Diego City College.
Who is to blame if your Facebook marketing fails? A Case Study
If you’re failing at Facebook marketing, your answer will probably be one of these:
I have a lot of fans, but Facebook doesn’t let them see my posts
Facebook sucks
Facebook ads don’t...
Facebook Newswire, a great tool to teach evidence-based writing
As educators, one of our primary goals should be to teach our students how to research for reliable information. Very often, when I ask students to do research and back their arguments with facts, I...
Fun with Facebook Audience Insights: Lets see who is not into Facebook
One of the first questions I ask when working with someone on creating a social media strategy is whether or not they have done the work of really getting to know their audience. Most either won’t...
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