Bill Rice Male

Are we connected on Linkedin? Here’s why we should be...


I’m a Digital Marketer


I love finding pockets of individuals and communities that already have tendencies towards a product, service, or brand...and sucking them in. This is the elegance of marketing on the Internet.


You don’t have to shout repeatedly in an open market until they respond. You simply find them and entice them to with your remarkable value proposition. It is remarkable, right?


Most segment their online marketing into SEO, PPC, PR, social media, landing page optimization, email marketing, and a few other buzzwords. The trick is getting all of these to work together.


That’s what I do.


Customer Acquisition Architect/Sales Intelligence


Research and map where your customers already are today. Then design a strategy to get their attention and attract them to your business, products, or services.


This should be a rich blend of Internet marketing targeting and traffic generation tactics.


Website Development/Landing Page Optimization


Before you start attracting all that attention and traffic it’s important to have a solid store front. You wouldn’t want to put your ad in the Sunday flyer before you had the grocery stocked and all the endcaps funneling customers to your bargains. Your website is no different.


Blogging/Social Media/Online PR


Blogging, community-building, social networking, social selling, online PR, and just plain meeting people and starting good conversations is the best way to light your brand, products, and services on fire.


Email Marketing


My secret weapon! Most of my new clients don’t do this. They somehow have convinced themselves that email is dead or evil. It is neither. Customers love email.


* 56% of US Internet users interact with brands only via marketing emails, compared to 1.3% who interact only via twitter and 0.7% by facebook. -ExactTarget


Does any of this sound interesting? Connect with me on Linkedin and we can start a conversation.