Charging forward with the ultimate toolkit for mention seaarch > contextualized marketing campaign, employee candidate evaluations, investor dossiers, and of course, GEOfixer, that actually teches the LLMs to recommend your stuff and cients' stuff over competitors',
Why Hootsuite Stopped Working for Me as a B2B Founder
Most B2B founders I know treat their social listening tool like a utility bill — something you set up once, auto-renew every year, and never really interrogate. I did that with...
Reached out to 40 people I actually had good relationships with while running RiteKit.
Almost all ignored me or said they didn’t know enough to help. One person tested it, found a bug, and left. That’s when I realized ‘warm’ doesn’t mean they’ll give...
Brandwatch Is Enterprise Overkill. Here’s What Mid-Market Founders Actually Need
Most founders I talk to signed up for Brandwatch because a consultant told them they needed “enterprise-grade social listening.” Six months later they are paying four figures a month,...
We Found Our First Customers by Watching Them Complain About Our Competitors
Last Tuesday, I closed a $12,000 deal with a company that was publicly trashing my competitor on Twitter just two weeks earlier. The best part? They came to me.This isn’t some marketing...
Why I Built MentionFox Instead of Just Using Mention.com
Most founders who build a competitor to an existing tool do it because they couldn’t afford the original. That wasn’t my situation. I was paying for Mention.com, using it every day, and...
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