How to write better email and get people to follow you
After re-reading How to Win Friends and Influence People, a couple of more times and reflecting on the subject, I realized that the book’s main lessons are twofold:
1. How to best evoke “eager...
The extent of your influence reflects the value you provide to others
After digging some Tony Robbins vids on YouTube, I came to a paradigm-shifting realization:
Sure, sometimes we provide a shitton of value, yet get paid bupkis, but the fact remains: more often than...
Stratagem and Marketing: Hacking Sun Tzu to position your brand
After reading yet another Al Ries book, Positioning, I would rather argue that: “the art of Positioning is of vital importance to your brand. Hence it is a subject of inquiry which can on no...
How to win the battle for the mind of the consumer
The Meta: The past months I’ve been studying Al Ries 22 Immutable Laws of Branding, and his previous work, 22 Immutable Laws of Marketing. It’s absolutely awesome, and here’s why:
I’ve...
The past weeks I’ve been researching how to improve photography and videography in order to launch a successful crowdfunding campaign.
Product photography
Let’s stop here for a while. How do...
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