How to improve your Programmatic Advertising campaign
With programmatic advertising, the placement, buying process, and optimisation of ads is easier, faster, and more target than ever before. Gone are the days of going through the content process and...
Is Programmatic Direct a gateway to Real-time bidding?
For advertisers who have tried programmatic direct and seen promising results, it makes sense to then try out real-time bidding. But what actually is Programmatic Direct? Essentially it is the use of...
Can Data-driven Marketing overlap with Content Marketing?
On the one hand, you have content marketing, which involves creating and dispersing publishing and media content to find and retain new customers. On the other hand, there is data-driven marketing,...
While it’s true that programmatic marketing can be an extremely effective and scalable method of connecting with a wider and more targeted audience, it is also arguably one of the more difficult...
How YouTube Advertising and Mobile Video can drive results
Conducting ads through mobile, though smaller in size, is a powerful advertising tool. According to a report released by Ipsos and Google, YouTube Advertising and Mobile Video are on the rise. On...
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