I care about nonprofit causes and digital and how the two connect. I use social media and digital tools to provide solutions to nonprofits and local community groups
Thinking about the fundraising email beyond the email blast
When it comes to convincing people to become monthly donors, our approach to email is all wrong. At least this is what I get to thinking sometimes when having conversations with fundraisers about...
What is interactive content
Interactive content is a specific piece of content aimed at engaging participants or readers, more than simply reading or watching. In fact, interactive content is a...
What is Marketing Automation?
Simply put, it is scheduling and sending emails based on user behaviour with the ultimate goal of driving leads and donors to take action.
The purpose of marketing...
7 Must-Try Marketing Automation Campaigns for Nonprofits
Marketing automation campaigns are a great way to guide your leads and supporters through each stage of the donor journey, moving them from lead to cash donor, to monthly donor and major giver. By...
Strategic storytelling is all about using stories to inspire and engage people to support your organisation in achieving its goals. A Narrative Framework does just that. It defines why your...
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