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Integrated marketing and social media strategist, trainer and speaker who never gets enough time in the garden. VP, Client Services at R-P Marketing Public Relations. Endlessly curious. Constantly learning. Joyful.

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Sometimes it feels like the world is in free fall. The public relations industry is evolving and things we’ve been trained to do as traditional PR professionals appear...
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Guest post by Tinu Abayomi-Paul There’s often so much focus on getting your site to rank in Google Web search that another route to more potential customers is...
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Does Twitter feel really noisy to you? Kind of like a firehose of information turned up full and blasting you in the face? You may be struggling with a case of Twitter...
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Over the past few weeks my friends and colleagues have made a mad dash to a new social network, checking its pulse, kicking its tires and trading opinions on its...
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Influencer outreach, a method of generating online third-party media coverage for a brand or organization, is popular in digital PR today. It’s also controversial, as...
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As a public relations professional, especially today, when journalists, bloggers and other influencers are short on time and looking for story ideas or resources, you...
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…Vine: a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity....
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Do you find yourself discounting Facebook as viable tool in your digital PR campaigns? It’s understandable, especially if your target audience is made up of other...
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Blogger outreach is becoming an integral part of a public relations professional’s job. Where once blogs were viewed as less important than traditional media,...
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You feel pressure to include data in your reports, right? You’re not alone. As PR professionals we’re expected, not unreasonably, to provide justification for our...
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Some days the world feels like it’s spinning out of control, doesn’t it? Recent news has been—still is—sensational and tragic and we’re inundated by updates on...
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LinkedIn, the “business” social network, continues to evolve, adding bells and whistles and functionality that can make a business communicator’s little heart...
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As a public relations pro you depend on building and maintaining strong business relationships. You need to keep your lists of media, bloggers and industry influencers...
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Have you ever been in one of those “news droughts”? Those dry, dusty times where there’s nothing “newsworthy” to pitch to the media? When, in spite of your...
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“Images represent a new currency in communications.” Shel Holz. Do your public relations campaigns target Millennials and Gen Nexters? Then you need to include...
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