Integrated marketing and social media strategist, trainer and speaker who never gets enough time in the garden. VP, Client Services at R-P Marketing Public Relations. Endlessly curious. Constantly learning. Joyful.
Sometimes it feels like the world is in free fall. The public relations industry is evolving and things we’ve been trained to do as traditional PR professionals appear to be less important than...
Guest post by Tinu Abayomi-Paul
There’s often so much focus on getting your site to rank in Google Web search that another route to more potential customers is frequently overlooked – Google...
Twitter Chats: Manage the Overwhelm and Make Strong Connections!
Does Twitter feel really noisy to you? Kind of like a firehose of information turned up full and blasting you in the face?
You may be struggling with a case of Twitter Overwhelm.
Twitter overwhelm is...
Over the past few weeks my friends and colleagues have made a mad dash to a new social network, checking its pulse, kicking its tires and trading opinions on its potential value. The social media...
Is Influencer Outreach Overrated? Chrysler Doesn't Think So!
Influencer outreach, a method of generating online third-party media coverage for a brand or organization, is popular in digital PR today.
It’s also controversial, as social media strategist and...
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