Aqua Finance • United States of America

Aqua Finance is committed to supporting dealers with fast and flexible financing solutions to help them grow their businesses. For over 35 years, Aqua has partnered with more than 5,000 dealers across the United States, offering financing for various products, including water treatment systems, home improvement projects, HVAC, pools and spas, and recreational, marine, and Powersports products.

Aqua Finance’s mission is to make financing simpler, faster, and more accessible. By offering flexible payment options, Aqua helps dealers close more sales and meet their customers' diverse needs. Since its founding in 1986 in Wisconsin, Aqua has expanded to serve dealers in all 50 states. Today, Aqua manages a portfolio worth over $2.8 billion and serves over 365,000 active customers.

What sets Aqua Finance apart is its flexible, customized approach to financing. Instead of a one-size-fits-all solution, Aqua tailors its financing options to meet the specific needs of each dealer and customer. This ability to adapt allows dealers to offer financing to a broader range of customers, driving business growth and fostering stronger customer relationships.

Aqua Finance serves a variety of industries, each with its own unique financing needs. Aqua helps dealers provide affordable payment plans for water filtration, softeners, and whole-home systems in water treatment, making clean water accessible to more households. In-home improvement, Aqua’s financing options help contractors offer homeowners the ability to finance larger renovation projects, making them more manageable. Aqua’s HVAC financing allows dealers to provide quick solutions when systems need to be replaced unexpectedly. Aqua’s recreational, marine, and Powersports programs make high-ticket items like boats, trailers, and RVs more accessible through affordable financing options.

The financing process at Aqua Finance is designed to be fast and straightforward. Dealers can submit applications through Aqua’s secure Dealer Portal, receive fast credit decisions, and complete the necessary documentation electronically. This streamlined process allows dealers to close deals quickly and offer their customers the required flexibility. Aqua also provides ongoing support and training to ensure dealers are equipped to maximize the effectiveness of their financing programs.

As Aqua Finance continues to innovate and expand its offerings, its commitment to helping dealers succeed remains at the forefront. By continually enhancing its financing solutions, Aqua ensures dealers have the resources to grow their businesses and better serve their customers. Aqua Finance is a trusted partner, offering accessible and flexible financing options that drive growth and customer satisfaction.