Cliff Long Orlando Male • United States of America

Cliff Long from Orlando joined the Orlando Regional REALTOR® Association in December 2017, with the responsibility of strengthening the organization so it could meet the needs of one of the fastest-growing regions in America. Since then, he has guided the association, the eighth-largest REALTOR® association in the country, through a period of expansion, financial stability, and stronger leadership in housing, advocacy, and regional issues.

Cliff has more than 20 years of experience serving as a chief executive in both nonprofit and for-profit environments. Over the course of his career, he has helped organizations navigate both crises and opportunities. His leadership work has included guiding financial turnarounds, establishing membership subsidiaries, and supporting capital development that helps organizations remain stable and effective.

Realtor Cliff Long from Orlando currently serves as the association's CEO and oversees operations with an annual budget of over $13 million. The organization operates with nearly 40 staff members and consultants who support more than 20,000 real estate professionals. Its work includes education, professional standards, advocacy, international partnerships, and business development that serve the real estate community.

When he assumed leadership, the association had about 14,500 members. During his tenure, membership increased to more than 20,000, marking the largest growth period in its history. During COVID-19, the association became the fastest-growing mega association in America, expanding membership by 11.5% in 2020. This progress was supported by disciplined governance, stronger board engagement, and clear strategic priorities that aligned staff efforts with measurable outcomes.

One of the major milestones during his leadership was the purchase and relocation to a new 45,000-square-foot headquarters. Cliff Long led the financing, planning, and execution of the project. The facility includes tenant revenue space that helps diversify income and now serves as a central location for education, collaboration, and industry involvement across Central Florida.

He also serves as President and CEO of the organization’s for-profit subsidiary, the Orlando Regional Real Estate Network, and as CEO of its foundation. Through these roles, he works to connect business operations, mission-driven initiatives, and community investment through a unified strategy.

Cliff Long from Orlando continues to focus on responsible governance, financial discipline, and long-term service that support members and the communities they serve.