Director of social media at Signify (formally Philips Lighting). A self-motivated digital marketer specializing in social media. An “out of the box” thinker with an analytical approach
Artificial intelligence and marketingThe integration of AI tools in digital marketing strategies is quickly becoming the norm in the industry. With the shift towards data-driven decision-making, AI...
Instagram StoriesInstagram now has a layer system in Stories so now it is super easy to organize the position and colour of stickers and images. Instagram has come a long way! Shocked to look back...
Hashtag selectionHashtag selection must not be taken for granted. Hashtags influence how we discover content, build communities, amplify messages, and organize information. They still have a role to...
Trending Social Media
Being last to know about a new trend in your topic area can be costly to a business. Trends can come from anywhere and on any platform or media type. I am have been...
What is Vlogging?
Photo taken by the remote camera app
Vlogging is similar to blogging but uses video as the main media type. Vloggers are confident folks and feel very comfortable expressing...
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