Branding specialist. Fast Company expert blogger, 1st Place for Branding by 2013 Shorty Awards., Nifty50 Honoree, Slideshare rock star with over 550,000 views, award-winning brand strategist, package design guru, author of Defying Gravity & Rising Above the Noise and native New Yorker; loves fine espresso, intoxicating chocolate and stimulating conversations.
Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth
There's no question that companies need to focus on branding today more than ever before. But what does that mean for entrepreneurs and CEOs? It means creating a strategy to awaken customers and...
How This Company Rebrand Won by Unearthing a 70-year-old Document
In 1936, Alan Turing, the father of computing, wrote a paper largely ignored by cybersecurity companies (embraced by the perpetrators of malware and ransomware, a multi-billion dollar...
Are All Leads Created Equal? 3 Criteria I Use to Determine True Leads
All leads are not created equal. In fact, some leads are actually quite bad for your business and morale.
If you're not careful, you can end up wasting a lot of time and money on leads that don't...
What Awesome Lesson Did Matthew McConaughey Teach Me About Branding?
His last name is impossible to spell, and not much easier to pronounce. His brand was synonymous with a Texas drawl, a swagger and smile women loved, and three words.
Yup, Matthew McConaughey was...
Tom Cruise, Top Gun’s $150 Million Opener: A Lesson in Rising Above the Noise
In an age where top Hollywood stars are readily available on streaming services, it is interesting to see one such star choose traditional methods to promote his latest movie. “Traditional...
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David Brier 
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