Jerry Silfwer is CEO for Spin Factory. Jerry has also founded PR of Sweden, the no. 1 online community in the Nordics for communication specialists. Jerry's blog "Doctor Spin" has been around since 2002 and earned a following especially in the Nordic region.
Journalism, as we know it, is going to hell in a handbasket.
There's no denying it anymore.
And it sure is serious. Journalism is the Fourth Estate, and we all depend on the freedom of the press and...
"The press release is dead," some say.
Well, calm down. Businesses will have to issue official statements to the general public in the future, too. Neatly packaged knowledge (aka "content marketing")...
So this tweet has been doing the rounds on social media lately, and quite a few dear friends have decided to put their lives in my hands.
And yes, tagging me is totally fair. I'm not exactly the...
Why do people follow other people?
Most businesses aren’t paying much attention to the why question. Instead, they focus more on the how — how do I get people to follow?
What most businesses...
This article originally appeared on Idea Hunt.
In my day job, I help companies of all sizes to reach greater audiences and get those audiences buzzing.
With limited resources, new ventures must focus...
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