Donna Shunk • United States of America

Donna Shunk has dedicated over 25 years to advancing within the consumer-packaged goods (CPG) industry, serving major corporations, including Warner-Lambert Consumer Healthcare, Bayer Consumer Products, Mars Wrigley, and Lavazza NA. She has excelled in fast-paced environments throughout her career, demonstrating a keen ability to develop sustainable business strategies and build profitable relationships with buyers and C-level executives.

A recognized leader in CPG sales, she has a proven track record of driving significant business results through strategic planning and strong leadership. Her expertise in managing national broker teams, third-party vendors, and customer relations has consistently supported key accounts across FDM, Convenience, Specialty, and B2B channels. Her strategic initiatives in retail in-store activities and sales strategies have achieved and often exceeded business objectives, solidifying her reputation as a top performer in the industry.

Donna's commitment to excellence is evident in her approach to sales strategy development and execution. She leverages fact-based selling stories and deep market insights to establish trust and drive client engagement. Her ability to consistently exceed sales targets has made her a valued member of executive sales teams, often selected by the Vice President of Sales for pivotal roles within these organizations.

In her role at Lavazza NA, Donna has demonstrated extraordinary competency in fostering growth, notably increasing sales figures at key national retailers such as Publix, H-E-B, Meijer, and others between 2021 and 2023. Her broker sales and category management leadership has guided her teams through complex sales operations and strategy implementations, resulting in double-digit growth plans and maximized trade spend efficiency.

Beyond her professional achievements, Donna fervently advocates for animal welfare and environmental protection. Her dedication to these causes is integrated into her personal life; she has been a pescatarian since 2003 and actively supports organizations like The Farm Sanctuary. She also values the work of the Environmental Working Group, using its resources to promote sustainable living practices.

In her time, Donna enjoys exploring various interests that reflect her commitment to living fully and healthily. She values strong connections with her family, particularly cherishing time spent with her nieces and their families. Donna's extensive network of friends and colleagues, built over her impressive career, speaks to her deep roots in community engagement and her ongoing efforts to contribute positively to society.

In summary, Donna Shunk's professional journey and personal commitments showcase her as a leader in her field and community.