Donovan Falconer Male • United States of America

Donovan Falconer is an Account Director at a digital marketing agency in Plainsboro, New Jersey. His career started in the Consumer Packaged Goods (CPG) industry and has spanned traditional and digital marketing landscapes. His expertise in managing large brands and ability to adapt to changing market dynamics have made him a key player in helping businesses grow through innovative strategies.

Born on November 2, 1994, in Morristown, New Jersey, Donovan grew up in a family with two sisters, one a teacher and the other a biologist. A passion for both sports and academics shaped his early years. In high school, he excelled in soccer and track while maintaining a strong academic performance, earning a place in the top 10 percent of his class. His hard work led to his induction into the National Honor Society and the National Business Honor Society, marking him as a scholar and a leader.

After high school, Donovan attended Princeton University, where he majored in Economics and earned a certificate in Political Economy—his time at Princeton honed his analytical and strategic thinking skills, preparing him for the business challenges ahead. He graduated cum laude in 2017, a reflection of his dedication to both his studies and his future career in marketing.

While at Princeton, Donovan took advantage of an MBA internship program in 2016, which introduced him to the world of brand management. He interned with a major CPG company, where he worked on developing strategies for a $300 million brand. His efforts focused on increasing the brand’s market share among Hispanic consumers, providing him with valuable experience in consumer segmentation and brand positioning. This internship gave him insight into the complexities of brand management and solidified his interest in pursuing a career in marketing.

Upon graduating, Donovan joined the same CPG company as an Assistant Brand Manager. In this role, he was responsible for revitalizing a $100 million brand through digital marketing strategies and a packaging redesign. One of his key contributions was launching the brand’s Instagram page, which became a pivotal part of its digital marketing efforts. The social media presence he helped build played a major role in increasing customer engagement and revitalizing the brand’s image.

By 2019, Donovan had been promoted to Associate Brand Manager, managing a $400 million brand. His work in this role involved developing customer-facing strategies and collaborating with external partners to drive brand growth. His ability to adapt to shifting consumer preferences and market trends helped ensure the brand’s continued success.

After more than three years in the CPG industry, Donovan pivoted his career toward digital marketing. He joined a digital marketing agency, where he applied his experience in brand management to the online world. His expertise quickly led him to the role of Account Director, where he now oversees accounts with annual advertising budgets exceeding $2 million. His deep knowledge of pay-per-click (PPC) advertising, search engine marketing (SEM), and social media platforms like LinkedIn, Facebook, and Instagram enables him to create tailored campaigns that meet client goals and deliver measurable results.

Donovan enjoys outdoor activities outside his professional life, particularly running and hiking. He has completed two half marathons and often embarks on hiking adventures. One of his most memorable experiences was completing the Four Pass Loop in Colorado, a 27-mile hike through rugged terrain. This love of the outdoors has also fueled his passion for photography, allowing him to capture the beauty of nature during his travels.

In addition to his outdoor pursuits, he enjoys playing video games, with Runescape being a favorite pastime. He also spends time with his two dogs, who often accompany him on his outdoor adventures.
Donovan Falconer’s transition from brand management to digital marketing highlights his adaptability and drive to excel in diverse environments. His ability to combine strategic thinking with hands-on marketing experience makes him a vital asset to any business looking to thrive in today’s digital economy.