Father. B2B Tech PR. MBA. SCUBA Diver. Skydiver. US Soldier (Ret.) Critical thinker. #PatsNation | Founder & President of Sword and the Script Media, LLC.
Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR...
Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online”
What a...
The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall...
A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023
If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful
My last PR tech sum went...
An "Interview" with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms...
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that...
The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism
Every...
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