Father. B2B Tech PR. MBA. SCUBA Diver. Skydiver. US Soldier (Ret.) Critical thinker. #PatsNation | Founder & President of Sword and the Script Media, LLC.
Why It’s Important to Maintain Marketing and PR Budgets in a Recession
Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It's hard to communicate. When the economy goes south, that room goes quiet which offers a marked...
93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results
If you want to experiment with content, copy...
After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World's First-Ever NFT Press Release
I took a business ethics course when I was studying for my...
Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey
It seemed like any ordinary day in August of 2002.
I rode the WMATA bus down Wisconsin Avenue. It was still early morning, but the August heat of Washington, DC, was already on high.
It was a nascent...
B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department
“Buyers now exercise more due diligence than ever before, conducting more...
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