Justine Dharni • United States of America

A trailblazer in both Justine Dharni's academic and professional spheres, she is a first-generation university graduate, earning her B.A. from UC Berkeley. Her thirst for knowledge propelled her to Columbia Business School, where she completed her MBA. Furthermore, she is a certified IPEC Energy Leadership Coach. She holds a Diversity Certificate from Cornell, reflecting her dedication to ongoing learning, self-improvement, and enhancing talent retention through nurturing inclusivity and a sense of community.

Her academic accolades include being named on the UC Berkeley Dean's List and awarded the Foresters Competitive Scholarship for her community service efforts. Her leadership prowess is further highlighted by her receipt of the Strong Training & Coaching BIPOC Scholarship, underscoring her commitment to academic rigor and community involvement.

Professionally, she played a pivotal role in promoting the acclaimed "Brains Behind the Brains" series for Intel, an agency client. This innovative project earned a nomination for a Shorty Award in the Best Branded Series category. She was an enthusiastic writer and reached the ScreenCraft TV Pilot Script Competition finals. She pitched a scripted series to WME Partners, prominent talent managers, and high-level executives at major global agency networks.

Her extensive and diversified expertise contributes significantly to her comprehensive success in the digital domain. Her experience spans various sectors, including Strategy Development and Creative Ideation, Editorial Planning and Content Strategy, the full spectrum of Social Media Marketing (Paid, Earned, Shared, and Owned), Data Analysis and Interpretation, and New Business Pitching. She is also skilled in team management, influencer strategy, forming partnerships and sponsorships, legal contracts and reviews, video production and script writing, customer relationship management, budgeting, and financial modeling. She is keenly interested in Generative A.I., Automation, and Research and Insights.

An interesting tidbit: before joining Uber's marketing team, she drove over 1000 rideshare passengers, an experience she likens to conducting her mobile focus group, providing her with invaluable insights into the digital audience she would later engage with in her professional role.