Larry T Brakefield Male • United States of America
Larry T. Brakefield has been a pivotal figure in the restaurant industry for over two decades, demonstrating profound expertise and leadership in executive roles across numerous well-known companies. With an extensive background in hospitality, he has a record of driving financial success and sustainable growth in every organization he has been a part of. Known for his strategic acumen and business insights, he has consistently delivered outstanding results, shaping each company's operational landscape and strengthening its market presence. His dedication to the service industry and his remarkable ability to connect with teams have made him a respected figure and an invaluable asset in the field.
Larry's career journey is marked by significant accomplishments, including the successful opening of more than 30 restaurants for national brands, such as Hard Rock Cafe, TGI Fridays, Applebee's, and IHOP. His influence goes beyond mere operations, as he has established a reputation as an energetic leader and visionary. His leadership style emphasizes accountability, performance metrics, and strategic growth, which have proven essential in building thriving restaurant locations. His ability to inspire teams and drive continuous improvement has left a lasting impact on the industry. A skilled public speaker and communicator, he often shares his expertise on leadership, business strategy, and operational excellence, solidifying his standing as a thought leader.
In his role as Regional Director of Operations at Sunshine Restaurants Partners (dba IHOP), Brakefield is responsible for overseeing an impressive $80 million in sales across his region in Florida. His insights and hands-on approach are instrumental in ensuring these operations run smoothly, reflecting his commitment to excellence. His academic background, which includes a BS in Economics from Buffalo State University and an MBA from Niagara University, laid a strong foundation for his entry into the restaurant industry. Early on, he proved his ability to manage large-scale operations. He was responsible for over $40 million in revenue and multiple franchise groups in the Northeast region, where he guided numerous managers and shaped business outcomes.
At Hard Rock International, Larry Brakefield, President of Sunshine Restaurant Partners, managed a $50 million market across the Northeastern United States and Canada, where his responsibilities encompassed food and beverage services, merchandise, live events, and marketing. He leveraged a million-dollar annual marketing budget and crafted strategic plans emphasizing profitability and brand consistency, reinforcing his ability to maximize returns in a diverse market environment. As Senior Director of Operations for TGI Fridays, his oversight extended to some of the brand's most profitable locations. He was a driving force behind initiatives like Project RISE and performance measurement systems, underscoring his role in maintaining and enhancing TGI Fridays' brand identity.
Larry's tenure at Applebee's as Brand President for the franchise group marked another high point in his career. He commanded operational control over 68 locations, contributing to $150 million in revenue while pushing for advancements in marketing and unit expansion. His leadership in facility remodels training programs, and operational systems not only improved standards but also aligned the brand's strategic goals with those of its parent company. Through these efforts, he established a dynamic yet structured approach to growth, balancing innovation with operational efficiency and ensuring high-profit margins.
A devoted philanthropist, Brakefield has been involved with the Children's Miracle Network through Sunshine Restaurants Partners. This cause is significant to him, reflecting his dedication to giving back and supporting critical health services. Outside his professional life, he enjoys a coastal lifestyle with his family in St. Pete Beach, where he spends time golfing and enjoying the tranquility of the ocean. He finds peace and inspiration in outdoor activities, particularly in the camaraderie of playing golf with his son, appreciating both the sport's relaxing nature and the challenge it presents.
Larry T. Brakefield's extensive experience, dedication to quality, and passion for the restaurant industry have solidified his reputation as a leader who excels at driving financial success and team development. His career serves as a testament to his deep-rooted commitment to growth, both for himself and the teams he leads, making him a prominent figure in the hospitality sector and an inspiration for aspiring leaders.
