Darren McCowan is an experienced marketing professional who is driven by results. An innovative thinker with an eye for the detail and strong business acumen. A digital marketing strategist and social media influencer with over 15 years’ senior level experience of delivering marketing strategies for established UK brands within the B2C and B2B arena.
Rank Higher and Get Visited by Putting Your Business on YouTube
YouTube boasts over a billion users, or one third of all web users, with 3 billion searches made each month and 100 hours of video uploaded every minute. It's also the world's second most popular...
How Do Full-Time Workers Effectively Kick-Start Their Startups?
You have a great idea. You think your startup would really catch on. You're inspired. Unfortunately, you're also working a full-time job that you can't afford to quit.You're not alone. Most startups...
Good copy is a vital part of your website's ability to attract customers and rank well with Google, but even the most engaging copy needs to be refreshed once in a while if it's to continue...
Facebook for Business: A New World that Marketers Need to Inhabit
As a business, being on social media is a prerequisite for building your brand and following. You'll set up a Twitter account and diligently tweet things that your audience might find valuable....
How Small Businesses Can Profit From Social Media Marketing
Social media generates a lot of excitement amongst SME Owners and Managers. All too often that initial excitement is followed by a sense of frustration and disappointment. The potential that the...
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