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Social Media Strategist, Marketing, Online Reputation Consultant, Trainer, Blogger, Speaker, Author. Founder-Kruse Control Inc. Yoga, horses, animal advocate.

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There is a significant chasm between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout...
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One of the best parts of social media marketing is that it's measurable. I'm always surprised to hear from business leaders who don't match their objectives with metrics...
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Businesses evolve. Consumers evolve. It's been ten years – social media has evolved and matured into a valuable marketing platform. So why are so many businesses...
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There's a lot of discussion right now about whether to encourage employee participation in social media and content marketing. It's a fact that employees and content...
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There is a war for attention right now on social media. The only way to stand out on social media is to rise above all the noise. People need to hear your unique voice...
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Not all Facebook pages are created equal. It's hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers but building a...
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If there’s one thing that's constant about Facebook, it’s change. Seems like every week there’s a new feature or new advertising element, some new trick to learn,...
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I just couldn't let another day go by without sharing my best tips to help you avoid shady social media providers. It's frustrating to witness unsuspecting businesses...
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Facebook marketing done right communicates your brand's core message and personality, attracts and engages users, and converts fans into customers. But too often, a...
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With the increase of consumers preferring to use online channels for communication, it's crucial to devote attention to who might be best equipped to handle these...
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Springtime is upon us. It's time to dust out the cobwebs from winter, assess what's holding us back and make space for growth. Spring cleaning isn't exclusive to your...
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If you've been in the marketing world for awhile, you've probably heard of the Rule of 7. It's been proven over and over that the more positive contact you have with...
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Every business wants to grow. At some point (maybe it's today), you'll likely recognize the valuable marketing opportunities available with social media. One of the...
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Have you recently come 'round to the idea that social media needs to be an integral part of your business strategy? Social is great for creating consistent, genuine...
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Unless you've been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay...
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