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Social Media Strategist, Marketing, Online Reputation Consultant, Trainer, Blogger, Speaker, Author. Founder-Kruse Control Inc. Yoga, horses, animal advocate.
 
One of the most powerful attributes of the social web is that sellers can engage buyers during every phase of the purchase process. That may seem easier said than done,...
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For lots of people, social media seems like a minefield. Tack on the fact that it's matured into a very viable place to engage customers and promote productsand you've...
1 comments
Janet Fouts
Janet Fouts 1 week ago
Love that visual Kathi!
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How often do you hear from customers about how great their experience was? Hopefully, it's often. Now, how often do you take it beyond just hearing about it and turn...
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Facebook is eliminating 17 organic post types that Pages can convert into ads as it looks to make the actual business results of its ads more precise. Up until now,...
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In its ten years of growth, social media has developed and matured. Over the years, and especially in the last 12 months, the social media rules have changed. But have...
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Back when social media was catching fire like the gas station in Zoolander, everybody wanted a piece of the action. Thousands of "social media experts" showed up...
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After nearly nine years in the social space, though all of the changes, adoptions, challenges and transformations, I've survived it all and lived to tell you that social...
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Are you a major Twilight Zone geek? I look forward to the 4th of July each year but not for the usual reasons that others do. My reason is the Twilight Zone Marathon....
1 comments
Donna Merrill
Donna Merrill 2 months ago
Hi Kathi, I'm a Twilight Zone geek and you have described each episode so well. Indeed, we can apply this to our own lives. The first one where everyone has a choice of three to be beautiful reminds me so much of things going on today.
And yes, we don't need a coin standing up to "read minds" we do have to know what our customers want and give it to them.
I enjoyed this post.
-Donna
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Teachers can affect our eternity. In fact, it's hard to tell where the influence stops, if at all, even many years later. On today's social web, our values appear front...
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Business success for most of us means a financially-healthy company with legions of loyal customers and employees. It might include a social cause that brings...
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Put 20 people in a room and ask them, "What is social media success?" With the overabundance of social media "information" supplied today, chances are you'll get 20...
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One of the biggest marketing challenges for companies today is coming up with enough relevant content that clients need and want to engage with. Taking a company-wide,...
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One of the common pain points marketers suffer fromis that, while it's clear a solid content strategy is integral to their success, consistent production of quality...
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If your goal is to grow your business, you've most likely heard that content marketing is effective but you may not know why. Even the most experienced marketers find it...
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People don't distinguish a company by content or status; they look for consistency and authenticity. Content marketing bridges a client from dilemmato decision by...
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