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Social Media Strategist, Marketing, Online Reputation Consultant, Trainer, Blogger, Speaker, Author. Founder-Kruse Control Inc. Yoga, horses, animal advocate.

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81% of U.S. online consumers say blogs are trusted sources of information and advice. While there are very few marketing tactics that win such high trust, many...
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Even though social media is mainstream, there are surprisingly many companies who haven't secured their online brand and the accounts that communicate it with their...
2 comments
Kathi Kruse
Kathi Kruse 3 weeks ago
I'm not quite sure what you're asking. Yes, you can use Google Docs (Sheets). Whether it's safe for future use depends on who you share it with.
Ivana Kinsley
Ivana Kinsley 3 weeks ago
Can we make an excel sheet for social media and put on google docs. Is it safe for future uses?
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Digital strategy is the best way to prepare a company's infrastructure so that it will be positioned to compete in all facets of its market. According to a recent study,...
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Every day it seems there's another threat to business-as-usual. One of the most profound changes for business operations in the last ten years is that nearly every...
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According to the latest research, 65% of social marketing departments indicate needing a dedicated resource for content development. More than half of social marketers...
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71% of social marketers use employees as influencers or advocates today or want to in the future, according to a new study from Sprout Social. Employee as advocates has...
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Social media is one of the first channels consumers head to when they have a question or an issue. In fact, 45% of consumers have done this. A recent Sprout Social study...
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Social marketer’s No. 1 challenge is still ROI, according to a new study from Sprout Social. Return on investment is the top concern for 55% of social marketers. This...
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There is a significant chasm between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout...
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One of the best parts of social media marketing is that it's measurable. I'm always surprised to hear from business leaders who don't match their objectives with metrics...
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Businesses evolve. Consumers evolve. It's been ten years – social media has evolved and matured into a valuable marketing platform. So why are so many businesses...
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There's a lot of discussion right now about whether to encourage employee participation in social media and content marketing. It's a fact that employees and content...
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There is a war for attention right now on social media. The only way to stand out on social media is to rise above all the noise. People need to hear your unique voice...
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Not all Facebook pages are created equal. It's hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers but building a...
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If there’s one thing that's constant about Facebook, it’s change. Seems like every week there’s a new feature or new advertising element, some new trick to learn,...
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