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Experienced digital marketing strategist specializing in thinking outside the box. Horror film guru and your zombie movie evangelist. Currently working in the SEO industry.

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There are three main components to organic search: crawling, indexing and ranking. When a search engine like Google arrives at your website, it crawls all of the links...
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Use this Python script to bulk check structured data/Schema.org markup for a list of URLs and do better SEO.
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During a presentation I gave at Distilled’s SearchLove Boston conference in early May, I advocated that people use the slope formula and Google Trends data to...
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Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays...
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Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the metrics — the objective...
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Google’s is being launched today. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started with...
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I’ve been working a lot with Google’s Accelerated Mobile Pages (AMP) Project as of late. The platform has a lot of restriction and doesn’t permit things such as...
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Whilst chatting in our office last week, reminiscing of ye old SEO tactics such as article spinning, automated backlink tools, etc, we started talking about article...
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Keyword research is a fundamental activity for an SEO professional, and although everyone does it a little bit differently, there are a few typical steps most people...
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Your website’s user experience is top notch, your site architecture is solid, and you’ve created amazing content — now it’s time start building links. Link...
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In my last exploration of leveraging social media for SEO, I discussed how one can utilize social networks for link-building purposes. However, link building is only one...
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I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had...
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Google gave their Search Engine Result Pages a facelift in March 2014. One of the most prominent changes was a change to to how they displayed page titles–increasing...
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I had the opportunity to travel to the UK in April and speak at BrightonSEO, an SEO conference I’ve always admired from afar in the United States. Needless to say, it...
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Google Webmaster Tools (recently renamed Google Search Console) is a treasure trove of data, especially useful keyword information. Unfortunately, it isn’t stored for...
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