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Ian Cleary is a mediapreneur, speaker and technology expert who specialises in sharing unbiased information about social media tools through his award-winning website, RazorSocial. A well-respected thought leader in his field, Ian’s background in the technology sector means he presents complex information in an accessible way. A popular choice for speaking engagements, his specialist social media knowledge and passionate personality mean that the information he shares is easy to understand, actionable, and highly entertaining.
 
When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and...
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Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to...
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If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business. I...
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Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex...
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If you’re looking for an effective way to streamline the content curation process, then this one is for you! Whether you are a content marketer or a social media...
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Have you procrastinated about creating video content for YouTube? Or…. …you have created video content but feel that it’s a really time-consuming process and...
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Twitter chat is a conversation or a discussion about a certain topic organized by Twitter users.The topic is defined by a unique hashtag and you can take part in the...
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Creating videos as part of your content strategy entails a lot of moving parts. When you first start sharing your ideas, knowledge, and expertise with others using...
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I research for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate...
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Would you pay more attention to an influential person in your field that you trust and respect, or to an ad from a brand that you may or may not have bought a product...
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As we become more and more connected through a variety of online channels it’s becoming increasingly complex to keep on top of relevant content and conversations that...
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Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Why? Because it is the only marketing...
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Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your...
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For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. And this fear is not ungrounded. As marketers, we...
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What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not...
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