Marketing Strategy isn't about posting in 23 different Facebook Groups, and retweeting something 23 times, then trying some Facebook Ads to see if they work.
Instead, it's about building your brand, your story, and being consistent. It's about getting all of your marketing horses to pull in the same direction, and that direction has to mesh with the rest of your business.
If your marketing isn't fully integrated with your business, you are wasting energy, time, and and money.
I don't know about you, but I'd rather not waste any of those, and you can never get your time back.
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