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Founding Partner at Bourn Creative. Designer. Speaker. I blog about client services, freelancing, web design, branding, marketing, business, and more.
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When I launched this website in late 2017, I did so with a commitment to add video to content creation and overall marketing strategy. I had pretty much completely...
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For small business owners, freelancers, and entrepreneurs, values play an important role in the definition of brand. The values you choose to represent your business and...
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Clients are the backbone of every successful services company because without clients there is no one to serve and when there is no one to serve, there is no...
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Have you ever been in a conversation where you're communicating you're point and the other person is communicating their point, and you find yourself getting...
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Earlier this year, I was invited to speak at the ninth International Food Blogger Conference on What Bloggers Need To Know About SEO. Speaking and training is one of my...
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This past Thursday Bourn Creative founding partner, Jennifer Bourn, joined Jason Tucker and Bridget Willard for WP Blab, a WordPress-focused, conversational interview...
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Designed exclusively for freelancers, entrepreneurs, business owners, and professionals operating in the digital marketplace, Prestige Conference is an exceptional...
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WordCamp Minneapolis, happening May 21-22, 2016 at the University of Minnesota Humphrey School of Public Affairs, is focused around the idea of intention and that our...
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I'm guilty of it. Almost every blogger I know is guilty of it --, well, at least the bloggers who have been blogging for years. It's a problem we caused that has haunted...
2 comments
Jennifer Bourn
Jennifer Bourn 2 years ago
Thanks Deborah! So thrilled to hear you found this helpful ... Many bloggers never take the time to define their Categories and Tags up front, so they often balloon out of control. Keeping them highly focused creates more valuable archives and a more focused site!
Deborah Main
Deborah Main 2 years ago
This is fascinating!! I never knew about Categories and Tabs, but what a great analogy. I think it would really help people understand blogging period if they read this post. I'm going to come back to it when i start doing my new editorial calendar in May. This will help me get to that next level of thoughtful, well-planned out content. Because in the past, alot of people like posts that have 4 parts. I still feel bad i never finished the 2nd part and I think a couple people were wanting to know. Hopefully soon, I'll have more time to dedicate to this. Thank you!
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Prestige Conference is a high-caliber business conference happening May 24-25, 2016 at the Opus College of Business at the University of St. Thomas in downtown...
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The last time I wrote about the struggle designers and developers face with their portfolios, I wrote about the notion that the shoemaker’s kids never have shoes —...
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The WordPress community as a whole had a big year. In his tenth annual State of the Word, WordPress co-founder Matt Mullenweg shared some pretty impressive statistics...
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Recently I wrote about my experience using Facebook for business and personal life, and juggling them both on the ever evolving platform — and I received a lot of...
1 comments
Clement Lim
Clement Lim 2 years ago
Great advice Jennifer.

Twitter is great when you're using it for building personal connections and real conversations. Just spamming your content is never going to get you anywhere.

As you say, it's all about being human.
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I remember sitting in the audience at the very first “big” conference I had ever attended. I was surrounded by people who were taking action, investing in themselves...
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From the initial logo design and site development, to the content planning and blogging, the social media, email communication, the signage, name badge, and program...
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