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I’m a strategically and data driven marketer managing customer acquisition from adoption through advocacy. Strong ability to optimize current business practices quickly, increasing KPIs from poorly performing channels while developing new strategic initiatives. I’m a forward thinker leveraging big data and technology to deliver future growth and a sustainable revenue path.

Specialties:
* Deliver worldwide demand generation and lead nurturing programs
* Drive sales enablement and partnering with marketing
* Master at marketing operations, automation, infrastructure and measuring ROI
* Adept at streamlining marketing processes
* Build high-performing teams

Beyond working for clients, I train Fortune 500 marketers on social media marketing, social sales, LinkedIn sales, and the foundation of digital marketing. I've moderated panels, spoken at, or managed industry events at Google, Intel, PayPal, Yahoo!, Cisco, Adobe, Electronic Arts, HP, SAP, Wells Fargo, TEDx, Applied Materials, Symantec, NetApp, and Stanford on brand, social, digital, and content marketing.

My Street Cred
???? Forbes magazine Top 50 Social Media Power Influencers in the world twice
???? LinkedIn's Top 25 Social Media Marketing Experts You Need to Know
???? AdWeek's Top 50 People Re-Tweeted By SMB Marketing Leaders
???? B2B Marketing Insider's Top 50 Content Marketing Thought Leaders
???? Vocus's Top 50 Social Media Influencers on Twitter
???? The American Genius’s Top 50 Industry Influencers
???? Channel Instincts'? 10 Marketing Thought Leaders You Need to Follow
???? Onalytica's The Top 100 Content Marketing Thought Leaders
???? Wisewords' Top 20 Social Media Marketing Experts to Follow
???? Noted by Forbes magazine as being the #1 influencer on Twitter for having the highest percentage (95%) of active follower for public relations
???? Over 117,000 followers on Twitter as @Steveology
 
Starting to bring all your marketing efforts into alignment with sales is to fully understand where leads are currently coming from. Then you need to answer these lead...
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Over the last 5 years, if you have been listening, there has been a slow but persistent rumble of a huge beast about to pounce on all marketers and eat them for...
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Most my clients are B2B technology companies that have complex sales cycles. What a lot of people dont get about content marketing is that content is great if its...
1 comments
Clement Lim
Clement Lim 1 year ago
Hi Steve

Good points about the B2B buying cycle. B2B buyers will take time to thoroughly research their options. Providing blog posts, ebooks, case studies and white papers are all ways to inform and engage them at various stages of the buyer's journey.

Content marketing for B2B has to be more thorough and detailed than B2C.

It's a lot harder than selling ice cream!

Clement
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Join me as we talk with content marketing super start Robert Rose about his second book Experiences: The Seventh Era of Marketing. Robert and his co-author Carla...
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Creating a customer journey map can be daunting. As a content marketer you must have one these days. Where do you start? What are some of the challenges you might face?...
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Social marketing is often thought of as elusive or its over simplified. Venture adviser and marketing strategist Andy Smith, and noted brand researcher and author...
1 comments
sarah kara
sarah kara 1 year ago
Awesome post...Very informative! Thanks for sharing.
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The majority of my clients are mid-sized companies and dont always have the same marketing war chest of the bigger guys. Its not unusual to have to work on a tight...
2 comments
Steve Farnsworth
Steve Farnsworth 2 years ago
Thank you, Leslie!
Leslie Denning
Leslie Denning 2 years ago
I want to thank you for this, Steve. It was nice of you to include a download link, too. I plan to include it in next week's newsletter.
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In Part 1 I shared what I saw coming in 2015 for digital marketers. For this post I look at few key trends that I think are worth knowing about. How that plays out:...
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These are the trends that stand out from working with midsized clients, and that influences what I advise to them. In part 2, I will look at what other digital marketers...
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In Creating A Powerful Content Marketing Framework Part 1 I talked with Erin Robbins OBrien, the COO of GinzaMetrics, about some of the key components for that...
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Social media has been the answer that marketers have been looking for to elevate their efforts. Since the advent of the internet, they consider it as a quick marketing...
1 comments
Sue Anne Dunlevie
Sue Anne Dunlevie 3 years ago
Interesting, Steve! Sharing it now.
Sue
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A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you...
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The dashboard. Its something were used to seeing, whether as a casual blogger or a marketer at a midsized organization. For the latter, to have an advantage over...
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I work with B2B technology companies that have more complex sales. What a lot of people dont get about content marketing is that content is great if its relevant; yet...
1 comments
phil smith
phil smith 3 years ago
Great post - A subject that is often glossed over. If content is not targeted and delivered by whatever medium delivers the highest probability it will be read then it is a waste of time and effort. In B2B, in most cases, this is not easy.
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We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that...
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