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Father. B2B Tech PR. MBA. SCUBA Diver. Skydiver. US Soldier (Ret.) Critical thinker. #PatsNation | Founder & President of Sword and the Script Media, LLC.

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If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental...
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When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who...
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Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. A client of one of my clients...
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Situational awareness is a concept I first learned in the military. It’s the idea that most environments that warrant a military presence are fluid and dynamic. You...
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For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety that deserved attention...
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Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of...
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If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the...
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Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is...
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Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is...
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The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or access to customers...
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The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data...
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Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.”  At that time, that basically limited him to email and search...
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She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Incidentally, her arrival at her first duty...
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A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of...
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Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you...
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