17
Tribes
1K
Tribemates
33M
Reach
Father. B2B Tech PR. MBA. SCUBA Diver. Skydiver. US Soldier (Ret.) Critical thinker. #PatsNation | Founder & President of Sword and the Script Media, LLC.

Message

stream-profile
 
A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says...
× You need to have a Triberr account to leave a comment. Join Triberr
 
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find...
× You need to have a Triberr account to leave a comment. Join Triberr
 
Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it...
× You need to have a Triberr account to leave a comment. Join Triberr
 
He gets straight to the point. That was my observation when he served a panelist on marketing panel I put together and moderated last June on the role of modern...
× You need to have a Triberr account to leave a comment. Join Triberr
 
Creating good content is just half the content marketing equation. The other half is content distribution. Distribution tends to fall to the wayside for several reasons....
× You need to have a Triberr account to leave a comment. Join Triberr
 
Why? It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, it’s an optional...
× You need to have a Triberr account to leave a comment. Join Triberr
 
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.” That sea...
× You need to have a Triberr account to leave a comment. Join Triberr
 
It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to...
× You need to have a Triberr account to leave a comment. Join Triberr
 
B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication...
× You need to have a Triberr account to leave a comment. Join Triberr
 
It would sure be nice to buy a pound of marketing automation, turn it on, and then relax as highly qualified leads pour in. The technology would create the perfect...
× You need to have a Triberr account to leave a comment. Join Triberr
 
Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from...
× You need to have a Triberr account to leave a comment. Join Triberr
 
A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role...
× You need to have a Triberr account to leave a comment. Join Triberr
 
If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental...
× You need to have a Triberr account to leave a comment. Join Triberr
 
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who...
× You need to have a Triberr account to leave a comment. Join Triberr
 
Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. A client of one of my clients...
× You need to have a Triberr account to leave a comment. Join Triberr