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Father. B2B Tech PR. MBA. SCUBA Diver. Skydiver. US Soldier (Ret.) Critical thinker. #PatsNation | Founder & President of Sword and the Script Media, LLC.

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Tying outcomes to communications has long been a challenge. For example, in a traditional media relations setting, how do you know if a media mention is moving the...
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Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an...
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Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several...
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Influencer marketing has been around a while, but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s...
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Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The reporter responded she...
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Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire...
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The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other...
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Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or...
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You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the...
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People will say they dislike advertisements because of the disruptive nature of them. It’s a bit of a bait and switch – a publisher teases you in with a headline or...
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People will say they dislike advertisements because of the disruptive nature of them. It’s a bit of a bait and switch – a publisher teases you in with a headline or...
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He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be...
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In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and...
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The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting...
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Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be...
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