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Father. B2B Tech PR. MBA. SCUBA Diver. Skydiver. US Soldier (Ret.) Critical thinker. #PatsNation | Founder & President of Sword and the Script Media, LLC.

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Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey, a...
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No matter what vertical market you are in, there is no shortage of competition. Consider the following: Cybersecurity. There are 200 cybersecurity startups received VC...
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The idea behind long-term investing is straightforward:  put a percentage of your earnings aside consistently over time and leave it alone.  This allows interest,...
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By his own assessment he “started out as a young, idealistic creative” with a degree in art history.  It led him down the path of B2C advertising and it all seemed...
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A couple weeks ago a client was locked out of their press release service.   We couldn’t get in to post and distribute an announcement.  So, we kept going without...
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There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions.  For example, a recent survey found 66% of...
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Do you feel like media relations getting harder?  Chances are you do, but you should know you are probably not alone.  In fact, most PR professionals feel the same...
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His first client came in 2002.  The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us...
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A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. ...
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Survey research suggests everyone is doing content marketing these days, but I’m not convinced that’s true.  It’s my observation that many marketers have latched...
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If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to a...
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A few years ago, a big story in B2B suggested the buyer’s journey was nearly complete by the time a prospective customer engaged a vendor. More precisely the statistic...
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I’ve never met him, but that’s part of the point with the Off Script series.  It’s equal parts learning, networking, sharing and giving back to the community. All...
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“In areas where they are simply incompetent, smart executives don’t make decisions or take actions. They delegate. Everyone has such areas.” – Peter Drucker To...
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When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the...
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