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Father. B2B Tech PR. MBA. SCUBA Diver. Skydiver. US Soldier (Ret.) Critical thinker. #PatsNation | Founder & President of Sword and the Script Media, LLC.

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Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.”  At that time, that basically limited him to email and search...
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She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Incidentally, her arrival at her first duty...
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A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of...
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Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you...
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Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an...
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"The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind...
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In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were...
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Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. However, the noise level grew so loud...
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Open-ended questions can sometimes be the most insightful part of a good survey. Often the answers to such questions provide nuance, context and even lead to new...
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He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are...
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Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey, a...
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No matter what vertical market you are in, there is no shortage of competition. Consider the following: Cybersecurity. There are 200 cybersecurity startups received VC...
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The idea behind long-term investing is straightforward:  put a percentage of your earnings aside consistently over time and leave it alone.  This allows interest,...
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By his own assessment he “started out as a young, idealistic creative” with a degree in art history.  It led him down the path of B2C advertising and it all seemed...
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A couple weeks ago a client was locked out of their press release service.   We couldn’t get in to post and distribute an announcement.  So, we kept going without...
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