Nate Riggs is one of the top strategists in the Midwest specializing in content marketing for multi-unit restaurant chains. Over the past decade, he's helped brands that include Bob Evans, Donatos Pizza, Wendy’s, Claddagh Irish Pubs and numerous others adopt new processes, tools and the habits that help them reach audiences, increase guest counts and comparable sales. Nate also produces The Social Restaurant Podcast, the industry's most popular weekly talk show for restaurant marketers.
What Craft Cocktail Trends Should Restaurants be Aware of?
The first ever “cocktail party” was allegedly thrown by Mrs. Julia S. Walsh Jr. of St. Louis Missouri in May of 1917. Since then, cocktails have continued to grow in popularity and are now...
Marketing Technologists - Unicorns or Just Horses?
One of the latest trends in corporate marketing is embracing the idea that with our digital world there is a growing need to have people who are experts in both marketing and technology - aka the...
Clickbait on Facebook Is Going Away & It Will Blow Your Mind Why
Does that headline look familiar to you?
Many websites use similar headlines (i.e. You’ll Never Believe This Weight Loss Secret…) to draw users on social media to click on to their site. This is...
The definition of "watching TV" has been changing fast. People are adopting second screens and tuning in to their favorite shows from their car, the classroom and the grocery store, just to name a...
What Role Can Blogging for Restaurants and Breweries Play?
Did you know that there are over 3,000 breweries in the United States and that this figure is the highest it has been since prohibition? But what does this mean for the restaurant industry?
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