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Branding specialist. Fast Company expert blogger, 1st Place for Branding by 2013 Shorty Awards., Nifty50 Honoree, Slideshare rock star with over 550,000 views, award-winning brand strategist, package design guru, author of Defying Gravity & Rising Above the Noise and native New Yorker; loves fine espresso, intoxicating chocolate and stimulating conversations.
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Companies and brands struggle with (and often wonder) why certain designs work. There’s an art and science to design. Getting it wrong loses you more than sales. It...
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Multitasking. It kills productivity faster than a strict diet of decaf coffee and potato chips. So, before you read this post, decide you're not going to respond to a...
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When to rebrand? It’s one of the vital questions one needs to know in growing any company. In an ironic twist of events, this famous quote assigned to Stephen...
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Busy brands. Frantic lives. Overfilled inboxes. Exhausted lifestyles. My friend Daymond John wrote something brilliant in describing his new book, Rise and Grind, that...
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Below is Episode 13 of One Minute Wednesday and it has everything to do with making a measurable dent, intelligently playing to your strengths, maximizing your time, and...
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There is a great confusion amongst companies between sales and branding. Gary Vaynerchuk said it very well, “The difference between branding and sales is simple. Are...
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Why is it so many tell us (if we want to make a dent in the world, make customers take notice, or drive others to action) that we need to create a brand story? “The...
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Several years ago, I wrote and narrated a video called "What is Innovation?" Years later in this newest episode of One Minute Wednesdays, I state, "History and old...
1 comments
Kaushik Mahato
Kaushik Mahato 1 month ago
Very nice article, lots of valuable tips found in this article.
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Have you ever felt you or your brand is one french fry short of a happy meal? Every brand I know, every entrepreneur I know, every startup I know, wants to defiantly...
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In today's business and cultural climate, it's probably the #1 brand mistake that everyone is overlooking. Don’t self-sabotage your brilliant brand with a strategy...
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Tommy John launched in 2008 with the world's first patented undershirt with a stay-tucked guarantee and has since expanded into underwear, socks, casual wear and...
1 comments
Emmanuel Asiedu
Emmanuel Asiedu 2 months ago
Great content
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Every brand wants to spot (and become) the new normal that everyone else aspires to be or is craving. It's great for business. It's great for reputation. It's great to...
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There is one branding question I ask every client. It consists of 8 words. No matter the answer, this is followed by one additional question consisting of 10...
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David Brier
David Brier 2 months ago
Welcome to Episode 7 of ONE MINUTE WEDNESDAY and it's VALENTINES DAY!! This one is POWERFUL. It involves 8 words I ask every client, a question you need to hear if your brand is going to truly make it. Check it out now, like it, and share it... now! ;-)
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While "disrupting your industry" has just about become a cliche, there is truth to the concept. I'll explain. I love the lists that Vala Afshar of Salesforce regularly...
1 comments
Bubbie Gunter
Bubbie Gunter 2 months ago
Shared on Twitter and Queued...please reciprocate
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The podcast is becoming today's personal radio station. A podcast is portable. They don't take up much room. You can interrupt them when you need to, you don't have to...
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