Branding specialist. Fast Company expert blogger, 1st Place for Branding by 2013 Shorty Awards., Nifty50 Honoree, Slideshare rock star with over 550,000 views, award-winning brand strategist, package design guru, author of Defying Gravity & Rising Above the Noise and native New Yorker; loves fine espresso, intoxicating chocolate and stimulating conversations.
Unleashing The Taylor Swift Brand: 5 Strategies To Use In Your Branding
An entrepreneurial powerhouse and acclaimed artist, the Taylor Swift Brand is driven by 33-year-old Taylor Swift, an entrepreneur and artist approaching an estimated net worth of a staggering...
The Most Powerful Brand Strategy That Helped Me Become Elon Musk
I wanted to share the most powerful brand strategy I know.
I call it EYEBALL HIJACKING.
As businesses, we must stand out from the crowd and become impossible to ignore.
My Most...
Unleash Your Inner Elon Musk: 5 Ways to Make Your Brand Bolder Than Mr. Wonderful
Elon Musk. Independent. Wealthy. Innovative.
Welcome to the high-stakes world of branding – a world that's as unpredictable as Wall Street on Monday morning yet as ripe for disruption as the...
How Did Ryan Reynolds' Social Media Strategy Help Ordinary Products Become Multi-Million Dollar Empires?
When it comes to developing a social media strategy, people don't buy the best product, they buy the best-marketed product.
Now, let me share a story that'll knock your socks off and make your jaw...
From Physician to Entrepreneur: Using Innovation to Master Storytelling
Businesses today are asking the wrong questions to master storytelling.
Having the wrong conversations about their roles and their brands.
Businesses today are asking the wrong questions to...
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