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Branding specialist. Fast Company expert blogger, 1st Place for Branding by 2013 Shorty Awards., Nifty50 Honoree, Slideshare rock star with over 550,000 views, award-winning brand strategist, package design guru, author of Defying Gravity & Rising Above the Noise and native New Yorker; loves fine espresso, intoxicating chocolate and stimulating conversations.

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Many articles have been written about various factors that are killing your brand. Brands are not in the "reciting facts" business any more than a restaurant is in the...
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The #1 Problem in Retail Branding isn't Amazon. It isn't the convenience of online shopping. It's something much worse with its roots coming much closer to home. In...
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Building your brand story is one of the biggest challenges companies face. The foundation of one's brand is NOT what built on what you make — NOT what you sell, NOT...
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Ability to pivot is a fundamental skill amongst the best brands and creators in the world. "All a pivot is is a change in strategy without a change in vision." Eric...
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I am excited to share this new brand video where I tackle this UK designer who "hijacked my book." “Good artists copy, great artists steal.” Pablo Picasso So,...
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Influencer Marketing Strategy is one of those phrases and objectives that comes up pretty frequently amongst CEOs, brands, marketing departments, and entrepreneurs. When...
2 comments
Scott W Johnson
Scott W Johnson 2 weeks ago
I like the idea of a being a wrecking ball...
Scott W Johnson
Scott W Johnson 2 weeks ago
I like it!
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Brand building. Initiating a movement. Starting a revolution. Each of these is a cousin of the same gene pool. And each is an act of (brilliant) defiance. This is the...
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I covered a vitally important tactic in Brand Intervention: that in every brand, there exists 2 sides every brand needs to master if it wishes to grow, sustain that...
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The only solution to a lousy pitch is something more fundamental: establishing and having an authentic, meaningful, and differentiating brand story. A pitch has three...
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Every industry has what we all know as reputation baggage. The type of baggage we all know as history, habits, “rep,” and, the worst of all, preconceived notions...
1 comments
Jae Johns
Jae Johns 1 month ago
I agree with your opinion. "The 3 Weapons Leaders Use to Not Inherit Their Industry’s Baggage" is helping anyone who wants to own their business, brand, and vlog to targeting and making a goal set well. This is a reminder and a guide not to lose their purpose.
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In this age of Amazon and other big monopolies, it’s a challenge to work out how to maintain or, (in the case of losing traction) reclaim your brand. The fact is: it...
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Here is a new podcast interview which warrants some context to frame this properly: Colin Morgan is a former professional golfer who spent 3 years pursuing his passion...
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A David Brier Interview was one thing that Dennis Brown (LinkedIn rock star, 7X INC 500 recipient, and host of The Growth Experts podcast) didn't have on his...
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Is Your Brand Dispensable? Does your brand never have the top-of-mind presence it should have especially when customers and clients are ready to buy? Or worse, is it...
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The art of differentiation is at the core of branding and brand differentiation itself. “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not...
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