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President/CEO of @PureMatter in Silicon Valley, consultant, blogger, speaker, and marketing strategist. All opinions are my own.
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We might cloud our customer exchanges with digitization and automation, but on the receiving end of every authentic interaction, is a human with their own complex set...
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As a small or medium-sized business, it’s often difficult to compete with bigger brands’ wallets and available resources. Although your sales and marketing efforts...
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Machines receiving data input are using literal empirical info to produce an outcome. Narrative input is about using context and human qualities to create understanding....
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Touchpoints are the moments of interaction between your brand and a customer. Those magical moments, eh? And points of contact can be anything from reading a review and...
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Creating a great customer experience (CX) is one of the most effective business objectives you can set for your small or medium-sized business (SMB). Having your...
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What makes you human? Welling up when you watch a video of otters holding hands for the 456th time? Feeling your blood pressure rise when someone cuts in front of you in...
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Prepared for the robot uprising? Would you back yourself in a fight against your now sentient toaster? Pop culture and tech columnists would have you believe that...
1 comments
Natalee Hamilton
Natalee Hamilton 1 month ago
Great new 2018 things happening here https://letmetellu.blog/
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I’ll let you in on a secret, brands are looking for engaged customers. Crazy, I know. Let’s break down what that means though because ‘engagement’ can become an...
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A few years ago, experts were trumpeting that the future is mobile, and they weren’t wrong. Some of the world’s most successful new apps and business models are...
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What lead generation methods still work? Sometimes it can feel like technology is changing so rapidly that what worked for you last year might not continue to yield the...
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At their most effective, subject lines can entice a customer to open your carefully crafted email. At their worst, they do nothing at all, absolutely nothing - the body...
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Imagine if your to-do-list was a little bit shorter...I can almost hear your immense sigh of relief from here. Tweaking the way you work and changing your processes can...
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Email marketing has gone through lots of different phases - one moment it was the cool new kid on the block and before we knew it, we had to endure an onslaught of 'is...
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Can your business realistically rely on organic reach alone? Probably not, although organic advertising still has an important role to play in conjunction with paid, the...
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As Ian Anderson Gray says - it's 2 things that stop marketers and brands from using live vid, "the fear and the gear."But launching your new live broadcasting venture...
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