Measuring the Return on Investment of Social Media
Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement.
But like any other department, social media demands resources. While it makes...
Lessons from AdventureCon14: Creating Content and Building Relationships
Last weekend, Julie Pippert and I had the honor of spending quality time with some of the most amazing women in the state of Texas at the third annual AdventureCon conference at SeaWorld San Antonio....
Google Analytics is Dead as We Know It: Meet Universal Analytics
Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics. Universal Analytics started out...
How to Sell Products on Twitter Using #AmazonCart and the Drawbacks
Amazon has a new way to buy products while browsing Twitter. Once you have connected your Twitter account to the Amazon Cart service, you can reply to a tweet with the #AmazonCart hashtag, and...
Editors Note: I have had the pleasure of knowing Ellen Evans and her fmaily for over 10 years. We met when we both served on the board of the Public Relations Socialety of America in San Antonio....
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