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Relevanza understands the most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision.
In short, modern media marketing is based on core actions: listening, organizing, engaging, and measuring advancement.
 
The time has arrived for Americans to show support for Net Neutrality. The U.S. Federal Communications Commission (FCC)  formally opened May 23rd the public comment...
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Among the many platform additions and advanced announced last week at Google’s annual I/O Conference, one stands out for digital marketeers: AMP now load twice as...
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Like most – nearly all – online companies and social media networks Twitter is getting more all into you with its updated privacy policy. Everyone’s favorite...
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Americans support Net Neutrality by a wide margin – 61 percent – and this coming from a poll pushed by major companies seeking to control the internet. The joke, as...
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Taking a page from Facebook’s enormously successful Events feature, the ubiquitous pocket oracle is beefing up Google Search as an events concierge. Now that our...
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More Americans are getting more news more often now on mobile than ever before and a stark difference has developed about the watchdog role of journalists. The Pew...
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In a big update clearly designed to try to stay relevant in a struggle with Facebook & Instagram, “limitless” Snapchat changes its nature. Everyone’s favorite...
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The social media are not television. At least they didn’t used to be. But that’s changing – and quickly – as some of the major social networks forget what...
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Don’t fear your content. Your website wants you to overcome your hesitation to add new and compelling content. That is to say, some kind of fear you may hold about...
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The news is mobile for most of us. To be precise, nearly 60 percent of us now get our news from our smartphones. The figures come from GlobalWebIndex and also suggest...
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Drivers prefer smartphones in cars over car makers’ built-in systems designed to provide entertainment, car functionality and navigation. This sounds dangerous on the...
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As everyone’s favorite image-sharing platform, Instagram reaches 700 million users proving itself to be – maybe – the most useful social network. Little wonder new...
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Some of the internet’s biggest players are doubling down on fake news, making adjustments & finding ways to promote facts over fiction in current events. Three major...
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It’s the new Google Earth – and we’re just livin’ on it. Seriously, the new Google Earth is nothing short of spectacular and destined to become an even bigger...
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Facebook rules the app world. The top four most frequently downloaded apps in the first quarter of 2017 belong to the behemoth social network. Ah, hell, why are we still...
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