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Relevanza understands the most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision.
In short, modern media marketing is based on core actions: listening, organizing, engaging, and measuring advancement.
 
With its sandy beaches and warm weather, Fort Myers Beach is a fun place to visit during the spring months. Instead of spending your entire vacation on the beach, you...
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Watch TV on Facebook. No, that isn't an imperative sentence (although maybe Facebook wants it to be). Watch is TV on Facebook. Watch is Facebook's latest gambit to...
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The U.S. government is seeking names of Trump critics. Specifically, the U.S. Department of Justice wants to know the IP addresses, contact information, email content...
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Margarita Cottage and a dash of salt for what more could one ask, sitting on this private, beachfront deck on Fort Myers Beach? Check the availability of this and all...
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Facebook wants to keep you on Facebook. And, bless its heart, it's doing a pretty good job of becoming indispensable to your online life. Seriously, Facebook wants to...
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The Island Hopper Fest will be good tunes & vibes, filling our beach with the magic of singer-songwriters voicing the poetry of our sub-tropical lives! It's set for...
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We can't know you until you share. Or, more precisely, what you share. Because it's not "who you know." It's "what you know" and what you know is your own...
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Online harassment: it's who you know at least that's the suggestion from the most recent Pew Research Center survey. The survey's data, published in mid-July,...
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Capture the mist of the Gulf ~ sip a cold drink and gaze at the Gulf of Mexico from your beautiful, expansive deck atSea Mist. This traditional 3-bedroom 3-bathroom...
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Instagram Stories are cool but effective? Oh yea, they can be very effective, very useful. But they can also be colossal wastes of time and energy. Like so many tools of...
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Romance is always in the beach air along this wonderful shoreline we call our favorite vacation spot: Fort Myers Beach! The salt air, the gentle waves, the warm water,...
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Grandpa on the Facebook. "Oh no!," exclaims nearly everyone in the family. "This can't end well!" And, yet, get over it family. America's older adults are increasingly...
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Facebook will penalize slowly loading sites as it updates its News Feed algorithm to promote posts from modern, up-to-speed websites. In other words, if your mobile...
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Privacy and bayfront views at Flamingo Harbour Villa! Found just south of mid-island, Flamingo Harbour Villa is part of the only gated community on Fort Myers...
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Mobile marketing has to be quick! Driving digital consumers to your online storefront has to be fast and efficient; mobile sites have to load quickly; navigation,...
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