The more people who view your press release, the more website traffic you’ll get. But how do you attract readers when there’s so much vying for their time online?
Social media is a great place to...
The giving season is almost finished and by the end of the week most of us will have received our presents, some expected, and some surprises. It is also a time for great PR and marketing. Like many...
Seducing Search Engines: How to Optimize Headlines and Snippets
As search engines change, so too must content marketers. Thankfully, they don’t have to navigate the ever-changing search landscape by themselves.
Mike Moran and Bill Hunt recently released the...
4 Steps for PR Pros to Get Started With Sponsored Articles
This is a guest post by Ashley Sherman of DigitalRelevance, which specializes in content promotion and distribution.
As a PR professional, I doubt I’m alone in thinking that paid media feels...
“Creativity is a muscle. Exercise it daily — if you only need to create once a week, your muscles may have atrophied if you don’t do it just because you don’t have to.” Joel Falconer,...
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